THE HIP HOP APPROACH

Technology, Ambience, and Orality in Popular Music


Kevin Driscoll
CMS.400
04 March 2008

Creative Commons Attribution License 3.0



Laying the foundation



Fifteen-year old binaries

(Probably a good idea to raise an eyebrow at such reductions.)



These are the breaks

Two turntables, a mixer with a crossfader, duplicate copies of the same records permit a DJ to loop recorded music continuously.

Breaks, loops, rupture, repetition.



Repetition and transformation

"[Repetition in cultural forms reveals] philosophical insight about the shape of time" - "On Repetition In Black Culture" James Snead, 1981



Rethinking tools

1972 Technics SL-1200 1981 TR-808
1986 Akai S900 1987 EMU SP-1200 1988 Akai MPC 60

Prototyping tools, reimagined and repurposed



Producing hip-hop recordings

"Rap producers construct loops of sounds and then build in critical moments, where the established rhythm is manipulated and suspended. Then, rhythmic lines reemerge at key relief points." -- Black Noise, Tricia Rose, p. 67



Nitty gritty studio view

Low-cost, high-quality production tools



Being heard, getting feedback

IMEEM logo YouTube logo MySpace logo SoundClick logo

High-bandwidth internet, easy to use audio compression, findability

Community driven, competitive, shared resources



Case 1: Crank Dat

Soulja Boy
"I am the internet." -- Soulja Boy



Case 1: Yoouuuu!!



Case 1: Superman!!



Case 1: Going Official

What is at stake? What are the risks?



Lil Wayne is the future

Lil Wayne and Baby on XXL cover


Case 2: The Dedication 2

Lil Wayne and DJ Drama: The Dedication 2 Mixtape


Case 2: DJ Drama Drama

What would Stetsasonic say about the raid?



Social Music

Ambience, noise, and popular music

"I don't like that word, jazz. [...] It's social music. All the social melodies out in the air. There's no jazz anymore." -- Miles Davis, Today Show interview (1:40), 1981.



Jumping Off

These slides available on the web: http://kevindriscoll.info/docs/presentations/hiphopapproach